Simply CRYSTAL:

CRYSTAL VINISSE THOMAS is a brand management and marketing executive with over 15 years’ international experience driving brand innovation and operational excellence. She currently heads up the lifestyle and luxury brands at Hyatt Hotels—including Park Hyatt, Alila, Andaz, Thompson Hotels, Dream Hotels, Hyatt Centric, and Caption by Hyatt—guiding the global strategy and vision of an ever-growing portfolio.

A veteran hotelier and alumni of Cornell University’s Hotel School, Crystal previously held several brand leadership roles with Beats by Dre @ Apple, Inc. and W Hotels Worldwide. Her work and profile have been featured in Bloomberg, AdWeek, and more, and she was most recently recognized as one of Ad Age’s 2023 40 Under 40 honorees.

Based in Los Angeles, when not zipping around (top-down!) in her hard-to-miss Mini Cooper, she’s a passion-led seeker of all things awesome, craver and creator of unforgettable travel moments, and, more personally, a lifestyle + culture enthusiast obsessed with TV, singing, and Oprah.